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I was sat today talking to a friend that I haven’t seen for a couple of years.


As we sat and chatted about all the things we had missed out on in one another’s lives, he began to tell me about his children and his wife and how recently he had the misfortune of having to go and shop in #Ikea...I took a sharp intake of #breath and said .

“ can’t go there.. don’t like it”

I was so adamant as it came out of my mouth that I took myself by surprise.

“Why” he said, “it’s not that bad” .. he was laughing at me by this point.“It bloody is”..

“I have to walk a certain way round, the direction they tell me to and they can sod off. Every time I go I make an absolute point of walking anyway round but the “correct” way”


You may #laugh but I mean it. You see, that’s the inner me, the child like spirit that I hold on to so dearly, the spirit that doesn’t give a shit.


That’s the same part of all of us. The part that didn’t care, until someone older told us we had to care, the part of us that was totally non-conformist and all the happier for it.


That’s the part that we should #love and #nurture the most.


It’s also the part of me that can be found regularly being told off for touching the “display items”, for rearranging fridge magnets in people houses to leave offensive messages.

The part of my that touches the “do not touch button”.

The part of me that still stamps in puddles, that laughs at people who cut me up on the motorway.


But here is the thing, it is also the part of me that when someone is rude to me or bad tempered, I use “that” same part of me to look at them and think..


“ well that reaction is about you and where you are in life” not about me. It’s the part of me, that allows me to smile and think “

nope, sorry but not taking on your shit today my friend, you are welcome to keep that exactly where it belong, in your lap”


And then the #kid in me just skips off.. uncluttered, undeterred and happier .... because it’s then that I realise the only difference between me and my strength right in that moment, and them in their moment?Is that I kept listening to the little child inside of me ..





And yes this is me in #McDonald’s with ketchup cups for eyeballs.... Happy... Because I choose to be ...





And this .. this is my 10 year old #nephew.. my love #Ernie.. see ... there it is. He is embracing his inner child, because he lives his life without knowing that one day someone will try and tell him not to..Well I know who I would rather take after.. I am with Ernie’s way all the way x Title Photo credit - Photo by Senjuti Kundu


It’s the most natural thing in the world isn’t it ?


To be you, to be proud to who you are. Love is a beautiful thing and the world is a better place for it. Acceptance is a wonderful thing, as is pride.


So why does the world find it so hard to achieve? Often it’s who we see when we look inside ourselves that is the first step to acceptance.

You could argue that once a person is able to accept themselves, become proud of themselves and who they are, then the world has no choice but to accept us.


But in reality is that really the case? Should the better way; be one of not giving a f*ck about what anyone else thinks? How would it feel to live with that freedom. The freedom of self acceptance and life without pleasing others, without placing limits on ourselves.


Without having to portray a certain stereotype just to make others around us feel better about themselves. It is sad but yet true that many people still live within a world where they feel only able to show part of who they really are to others, the part that they have decided will be accepted by others, the part that will be agreeable. So why do we feel #internally angry?

That little voice that is unrelenting, unsatisfied with life, feels locked in, feels like it wants to be explored. That is the voice, the internal anger, that is striving for self acceptance and needs just a little courage and understanding to break free.

Wake up tomorrow with just a little more courage.. and give that inner voice the little bit of air time it has been asking for xxx By Life Coach - This Is The Beginning Photo by Tanja Heffner on Unsplash


A client today referred to me as a fighter jet, admittedly it wasn’t the most flattering comment, but I could see the comparison he was trying to make. It had been a day of frustration for him.

The client had been waiting for some time now, weeks in fact to get his website launched and the company who were charged with building it had messed him around for weeks.


On a call yesterday he was expressing his anger to me and couldn’t understand what was taking them so long, add in the extra pressure that this client can not deliver on line revenue until the site is ready, and you can see his issue.


We work with the client, looking after his social media profile via our brand Reach Media.

So we are involved and he often calls for help with other suppliers, mainly to seek our advice.


So I agree to arrange a video conference call with the design agency on this behalf, ask him and his business partners to attend. Tell him to sit back, and bite his tongue whilst I put them through their paces. “perfect” he says.



The web design guys log into the call today, and I introduce myself, all is going well.

I explain my involvement and ask them to talk me through progress so far.

“We are nearly finished” they say, “we have it all on the test system, we are just doing testing”. “well that’s brilliant!” I reply, everyone seems very happy, but I’m not convinced...

“so, just click on the share screen button would you and show me the work you have done on the test platform please” I request..

“what?” is the answer...

“just there, the button, in-fact it’s OK, I can navigate for you, just click accept”..I say.


And that’s when the silence started .. whether it was the fact they hadn’t banked on me checking, the fact they had told a lie or the fact they were well meaning but way way behind.. I couldn’t tell you.

But that’s when my view on why The Consult Centre is successful. is confirmed.


Do we work longer and harder hours than most people - Yes we do.


And we know not everyone wants to work like us, but our clients trust us because of it. But take the hard work and long hours away and what are you left with that makes us different ?


We are efficient, whether that be in the use of our time, to the technology we use. We manage expectation and we surpass it every time.

We are honest, and we are helpful.

We couldn’t be those web design guys on that call today..

We just wouldn’t let that happen to a client.

Or let it happen to our brand and reputation.

So even though we are still working away now, long after everyone else has gone home from their offices. We know when our clients get to work tomorrow, the one piece of their “to do” list that they don’t need to worry about is the one that has our name against it ..


Ruth The Consult Centre Ltd

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