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  • emilysarahwhite99


Always think big.

Life is too short to think in short time.

Always think big, look at the bigger picture and don’t get bogged down with things that will not matter tomorrow.

If you feel yourself getting stressed and anxious about something, ask yourself: “Will this matter tomorrow, next week, next month or next year?”

This technique helps you to identify challenges that are worth investing time and worry into and those that you need to take a step back from and push to one side.


Some say success means money, a promotion, early retirement, saving up for a deposit on a house or becoming CEO.

However, is success finding time for both family and work?

Is success leaving work every day feeling you have developed and are proud of what you have achieved?

What does success mean for you?

Start each day with a clear understanding of your long-term goal and don’t spend your days slaving away to achieve someone else’s idea of success.

What is it you want? How are you going to get there?


Be honest with yourself. Don’t be afraid to pat yourself on the back and be proud.

Similarly, if something doesn’t quite go to plan then reflect and focus on identifying how best to approach that challenge in the future.

Life is about learning and developing

We all make mistakes; they are part of learning and developing.

The difference between those who succeed and those who don’t is how they respond to failure.

Some bounce back stronger and some are defeated.

Learn to be honest and bounce back stronger.


As Oprah Winfrey once said: "Surround yourself with only people who are going to lift you higher”.

Have you ever had of those days where you go into work feeling knackered and within an hour are uplifted and ready to conquer the world due to someone around you who is positive and inspiring?

As social beings, we are naturally influenced by the attitudes of those around us.

So, surround yourself with people who encourage you to think big, strive towards your dreams and be resilient.

Top tip: Have a look at who you follow on social media. If particular accounts consistently leave you frustrated or feeling tense due to negativity, unfollow them.

Our days are full of challenges and frustrations, some of those are out of our control, others we can change.

Take the time to reflect on your day and identify where negativity comes into it then look at ways to change this pattern.


Never give up on your goals

By looking at the bigger picture and having a clear idea of what success means to you and what you would like to achieve.

Admitting to fault and changing the plan is not a sign of failure, it is a sign of true inner strength.

Never give up on your goals. However, be open to taking different routes to get there.

Are you looking for someone to help guide you both personally and professionally?

Look no further.


  • emilysarahwhite99

As a small business with limited time and resources you may wonder why to invest in social media.

This blog will discuss five reasons why setting up and investing in social media for your business is worthwhile.

A successful social media strategy requires time, commitment and creative thinking and this will lead to some rather striking results.

1. Build Brand Awareness and Loyalty

People buy from people and this creates customer loyalty

The key to keeping your customers is to build a brand that they are proud to associate themselves with. Social media gives you a platform to create and develop a strong and well-established brand.

People buy from people.

Use social to engage, educate and capture an audience of potential buyers, then

your customers will come to you.

2. Generate website traffic

If you speak to any web developer, they are sure to mention Search Engine Optimisation.

A beautiful, creative and intuitive new website is wasted if it is not seen by the right people at the right time.

Using social media correctly can be an effective way to push potential customers to relevant pages on your website.

Top Tip: If using web links in social media posts, link to a specific page that answers the questions that a potential visitor could have.

Put yourself in their shoes, if you had seen that post and wanted to find out more what would you want to know? Use your web page to answer that question!

3. Connect with current and potential customers

Our customer base consists of two different types of buyers: one-timers and long-term loyal returning customers.

In order to be successful, we need to learn how to capture and nurture both types of customer.

Social media can be used to answer the questions of new customers and also stay in touch with and show gratitude to long-term returning customers.

Top tip: When planning your social media strategy, think from your customers and potential customers' points of view rather than your own.

Answer the questions you think they will have, rather than pushing information you want to tell.

Find the right balance in your content - 80% educate and inspire, 20% promote.

4. Create a strong brand character and personality

Building a strong brand character and personality can play a huge part in retaining long-term customers.

Social media is not a platform for preaching, it is a communication gateway for conversations with your customers.

Communication is key

Use colour consistency and appropriate tone and imagery to paint a picture of your company, the people within it, and the solutions you provide.

Saying that, remember to communicate like a human being on your social media channels.

People need to be able to identify with and relate to your brand.

In summary, humanise, personalise and communicate.

5. Keep an eye on your competitors

Most social media channels provide business accounts with free analytics and some features in which you can check out what your competition is doing and whether they are being successful online.

Remember that no matter your industry, there are always potential customers on social media and if you are not communicating with them then your competitors are.

In summary, is it worth investing in social media?

Yes it is worth investing in social media!

Yes, absolutely yes!

Investing does not mean ploughing hundreds of pounds into advertising, it means thinking carefully about your business, what you want to achieve, and how social media can help you get there.

If you are feeling inspired and want to learn more about social media and how to make the most out of it, why not sign up for one of our Essentials courses?

Learn the basics of everything you need to know in three hours and for only £35.

Invest in yourself, invest in your business.

We love a good stat at The Consult Centre so here’s an eye-opening one for you.

71% of small to mid-sized businesses now use social media to market themselves.

The Consult Centre can help you grow your business on social media

Your company’s audience is on social media. It’s where they want and expect to find out more about you, and this audience is growing all the time.

Here is another stat...

90% of social media users have connected with a brand or business in some shape or form. 

The Consult Centre can help you connect with your audience on social media

It’s clear that if you stay in touch with your customers on social media, your business will benefit.

This is where The Consult Centre can help.

  • We interview you so we can understand your audience and your brand.

  • We optimise your business social media profiles so you can get the most out of them.

  • And we provide tailor-made graphics with eye-catching headlines aimed at grabbing the attention of your audience, communicating your message for maximum impact.

The Consult Centre team!

Everyone at The Consult Centre cares passionately about social media.

And we care equally about helping our clients get the best out of it - 100 per cent of the time. 

That’s our favourite stat of all!