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Why So Serious? How Humour Could be the Key to Social Media Success

For the longest time, businesses put on a straight face, suit & tie and spoke in industry jargon no average person would understand!

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But with the dawn of social media, things started to change...

Social media is called social for a reason. As the famous quote from Jay Baer goes, "Social media allows big companies to act small again."

It allowed them to show a little personality, and if they didn't, their audience just found someone else to follow.

So let's get into why humour works:

  1. Makes your brand more human

  2. Increased Reach & Engagement

  3. Shareability: potential to go viral

There are many ways to show your funny side online. The only thing we would say to watch out for is; to make sure it is appropriate, somewhat related to your business/industry, and get your tone right (based on how your audience views you).

Here are a few ways you can implement humour into your social media posts:

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  1. Memes (either ones that are trending or make your own)

  2. Gifs (short clips usually based on shows/movies/pop culture)

  3. Jokes (the smarter, the better)

  4. Funny quotes (usually by well-known people)

  5. Quizzes, this or that, pick your fave, would you rather

Are you ready to give humour a go? It might just be the turnaround your social media profiles need! Whether it's to relate to your audience, add a bit of lightheartedness to your feed or to inform about your business in a clever way.

It's time to drop the serious act and become more human!

After all, "people buy from people." - Joel Comm

Other News:

  • If you would like to find out more about Morecambe Hire or book our meeting/training rooms or hotdesking spaces, call 01524 418 225.

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