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When is the best time to post on Instagram

This is the best time of day to post on Instagram

Research into the best time to post on Instagram in order to get the most engagement is so interesting.

Posting anything on social media can be a bit of a minefield, not least because it's easy to feel like your photo needs to get a certain number of likes for you to feel validated.

While we hope you know in your heart of hearts that this isn't the case at all, and that validation comes from knowing your own self worth and through self love, falling into the double-tap-trap is common.

Over 1.2million posts have been scheduled using Hopper, and from that data, researchers found that the best time to post on Instagram on average is in the evening between 6pm and 7.30pm in the week and 11am at the weekend (BST).

Why? Because this is simply when the most people are using the app, which means more people are likely to see your photo on their timeline and engage with it.

While this probably isn't groundbreaking news to some of you, it's worth noting that it entirely depends on who the people who follow you are: if they're in different time zones, work long hours, etc.

The research also went on to outline which filters and the type of content are most likely to get the most engagement - finding that not only is Gingham the most popular filter, but it also attracts the most likes and comments, with Claredon coming in second.

As for the best performing topics? Photos based on personal experience - like a weight loss journey or travelling trip - receive on average 22% more likes than other images posted on the same account, with data showing photos of animals are the second most engaging.

Credit - Cosmopolitan Mag UK

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