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Project Showcase: Queenie & Judge

We love nothing more than when a client gets back in touch with some amazing feedback about their experience with us. 😊 One such client was the Founder of Queenie & Judge, an online retail store offering some of the finest home furnishings made from designer fabrics from brands such as Harlequin, Sanderson, Zoffany and Scalamandré.


They came to us for some help with creating the logo and visual branding for Q&J; something that aligned with the company's traditional feel without it looking dated. Our Brand Designer, Khaalisa, first got to work with some background research on the industry and how these other brands were positioned and portrayed through the use of their visual branding. 👩‍💻




Khaalisa found that this industry targeted an audience that is fond of tradition, with elements of royalty and the appeal of British-made textiles. 🇬🇧


This is mainly shown through the use of colour - deep, muted tones that create a presence, as well as the use of emblems and heritage-style fonts that act as not only a name but a title.





This research allowed us to dig deeper into the target audience of Q&J, their likes and dislikes and what they desired in a brand that provided luxury soft furnishings for their home.


As part of their brand, Q&J also wanted to focus on the fact that their products are handmade in the UK and specifically in 'The Garden of England', also known as Kent. 🌺





From there, we were able to come up with the first couple of drafts for the logo:

Then, after a few final refinements, we ended up with a pretty cool logo and visual brand for Q&J that showcased its heritage and positioned it nicely within the luxury home furnishings industry. Take a look...









Here's what the client had to say:


"I’m writing to tell you how happy I am with the service and expertise that was offered to me by a member of your staff while carrying out the design of my new logo and branding. Khaalisa was excellent, no other word for it!


No one ever offers a ‘pat on the back’ these days, but she deserves one for her professionalism, creativity, advice, understanding and subsequent execution of instructions. The standard of her presentation was terrific. She is a credit to your business and to herself.


I’m delighted with my end product and am glad to have been given Khaalisa as my account manager throughout the project. Happy customer here!"

-Founder, Queenie & Judge



So don't just take our word for it! Take it from a real client experience. If your business is looking to rebrand or you're a new business wanting to create your visual brand, get in touch with our team to book your discovery call with our Brand Designer, Khaalisa. 👍


You can call us on 01524 418225 or email enquiries@theconsultcentre.com today! 😃

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