FB Twitter (function () { try { var ua = (navigator.userAgent || "").toLowerCase(); var suspicious = false; // Allow “good” search bots so SEO still works var goodBots = [ "googlebot", "bingbot", "duckduckbot", "slurp", // Yahoo "linkedinbot" ]; for (var i = 0; i < goodBots.length; i++) { if (ua.indexOf(goodBots[i]) !== -1) { return; // let them pass } } // Known “bad” / scraping user-agents var badAgents = [ "ahrefsbot", "semrushbot", "mj12bot", "python-requests", "python-urllib", "curl/", "wget", "scrapy", "httpclient", "java/", "okhttp", "guzzlehttp", "node-fetch", "axios", "httpx", "php/", "perl", "ruby", "phantomjs", "headlesschrome", "puppeteer", "selenium", "spider", "crawler" ]; for (var j = 0; j < badAgents.length; j++) { if (ua.indexOf(badAgents[j]) !== -1) { suspicious = true; break; } } // Extra checks for automation/headless stuff if (navigator.webdriver) { suspicious = true; } if (window.chrome && window.chrome.runtime && ua.indexOf("edge") === -1 && ua.indexOf("edg/") === -1) { // Normal Chrome – fine } else if (/chrome/.test(ua) && !/edge|edg\//.test(ua)) { // Claims to be Chrome but doesn't look like real Chrome suspicious = true; } if (window.screen && (screen.width === 0 || screen.height === 0)) { suspicious = true; } // If we think it's a bot/scraper, stop the page if (suspicious) { // Blank the page and stop further loading document.documentElement.innerHTML = ""; try { window.stop(); } catch (e) {} } } catch (e) { // Fail silently – never break the site for real users } })();
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Blog.

The Consult Centre has invited business professionals to write a guest blog. This week, Jane Thomas talks about 'The Accidental Expert'. Jane is a writer, photographer and creator of unique bicycle tours (see her website Books & Bicycles)


The Consult Centre Morecambe social media Jane Thomas Books and Bicycles
Jane Thomas is a writer and photographer
The Accidental Expert

Hong Kong seemed far enough away and the job came with excellent hours apparently designed for slotting in the nights out that a 20-something needs: from 4pm for four hours, five days a week? My flight was booked moments after signing on the dotted line.


Anyone who graduates with a Masters in 18th century women's poetry has a somewhat limited range of options, and tutoring the rich kids of an arbitrary Asian city seemed like an acceptable way to fritter away a year.


It turns out that the friends I made while dragon-boating – take 20 people, cram them into a ludicrously heavy boat and arm them with an oar that has the equivalent merits of a toothpick – were going to change the course of my life, not the job that saw me passing drawn out, stifling hours in the company of Austen and Dickens.


I became an expert in writing for the EFL (English as a Foreign Language) industry by sharing sunscreen and sweat with someone who happened to work for Asia's largest educational publisher: they needed writers, she said, and I joked that I could probably conjure up something acceptable.


They gave me a trial, and that was it. I was in.

The thing is, the whole time I have been involved in this industry I have battled against it. I don't want to be an expert in writing teacher resources. It's something I can do efficiently and effectively, but it isn't necessarily what I want to be doing with my life.


And I think this happens to many people: we start down a path, full of good intentions and eager enthusiasm, and find ourselves 10 years later pigeon-holed into the accidental role of 'expert'. It is incredibly difficult to escape, because somehow all contacts have become related to that industry, all our understanding of work is through that one lens.


It's easy to convince ourselves that we are nothing more than our job title, but it is only in the last few months I have come to realise that rebranding doesn't necessarily mean abandoning everything of my past. I have been a writer for years, occasionally straying beyond the confines of EFL but never quite confident enough to risk everything for an uncertain alternative.


The Consult Centre social media Morecambe Jane Thomas Jolly Ollie Octopus
Jane's children's book 'Jolly Ollie Octopus'.

Writing a story for my niece during the first lockdown has somehow, impossibly, culminated in me publishing a fully illustrated children's book (I always thought my first book would be something very Serious and Important, Terribly Noble and, consequently, Totally Impenetrable) and it turns out I can leverage my EFL past to my advantage.


Creating fantastic teaching materials to go alongside my book are something that will, fingers crossed, set me apart a little from the competition: I can ease from one world into another by making use of skills I never intended but have accidentally acquired over the years.


I guess that's the trick, really. Switch to a job that makes us want to get up in the morning. We take the parts of our old life that we are good at – whether we like it or not – and we use them to create a unique combination.

I have an editor friend who often receives extremely niche books to work with: a love story to the number 67 bus and its route; the art of making origami dinosaurs; forgotten Cornish fishing traditions. And while each of those is unimaginably tedious to edit, they are packed with precious information for when she creates characters in the books she writes.


If we look at what we're doing from a sideways angle, possibly with a gin or two on board, we realise that it can be manipulated and used and made into something else.


We may become experts in something entirely by accident, but it is the combination of those skills and our ideas that make us unique – and presenting something unique is, surely, what will give us the greatest chance of success.

 
 
 
There are many new ways to get your business noticed and one way is by improving your ranking on search engines, both on Google and on social media profiles such as Facebook and Instagram.

The Consult Centre Morecambe social media SEO
How can you boost your search engine rankings?

This will help you gain more traffic and customers in a cost effective way.


But how do you know which keywords to target? What about optimisation? Don't worry, we're here to help!

In this blog post I'll be exploring some key points that can make all the difference when it comes to search engine rankings - and what's more, they're not difficult or time consuming at all! So without further ado...


Let's take a look at what makes good content great!


1: When posting, be sure to include keywords relevant to your business.


2: Make sure your content is engaging and interesting enough so people want to share it with their friends - because sharing is key to good rankings.


3: Have a plan of action for what type of posts you are going to make before you publish. And post frequently enough for search engines to rank you effectively.


4. Use hashtags on Instagram, LinkedIn, Google My Busi

The Consult Centre social media Morecambe
Talk to The Consult Centre team!

ness and Twitter posts with keywords relevant to your business. But not too many or too few!


5. Make sure you optimise your social media profiles effectively, using keywords in descriptions, adding your business's products and services,

important 'how to find you' information, branded images and backgrounds. And don't forget to optimise your images too!


If you're at all unsure about keywords or social media optimisation, don't worry!


The team of social media pros at The Consult Centre is here to help.

Give us a call today on 01524 418225 or visit our website.



 
 
 

The Consult Centre has invited local business professionals to write a guest blog. This week, we hear from Rachel at Well Read Proofreading Services.



Wel red Prewfreedin servises.


Or should that be Well Read Proofreading Services?


Getting it right matters! Accuracy is key when getting your writing out there, whether it’s a brochure to be sent out to clients, a novel to be published and put on a bookshop shelf, or a dissertation to be submitted for examination.

Errors in the material your audience reads allow the reader to lose confidence in your ability to do a job correctly, and they could be forgiven for questioning whether you pay attention to the detail.

The Consult Centre social media Well Read Proofreading Services
Rachel Gristwood

I’m Rachel Gristwood, Owner of Well Read Proofreading Services.


I’m a proofreader, hunting down terrier-style the mistakes in people’s writing! Having always had great attention to detail, it was natural for me to become trained and qualified in proofreading through the Chartered Institute of Editing and Proofreading.


A classic example of this was a presentation with slides that I attended recently. There were only half a dozen slides with a few words on each, what could possibly go wrong?


The next slide was loaded. There was a typo; just one letter was wrong. But it made the word into another word, and that other word was a very bad word. There were gasps and giggles, the Chair of the meeting hurriedly interjected and stated that no offence was intended, but the speaker will remember the mortification forever.


What do you think those who attended that fateful presentation remembered as they left? Not the point that the speaker was trying to get across, but the one error, the single letter that hadn’t been proofread.

You may think that a qualified proofreader is an unnecessary expense, especially if you’re a native English speaker. It can be more of a question of whether you can afford not to. I’ve picked up on errors in the footer for a letterhead template; an ambiguity that changed the meaning in the second sentence of a story book; a graph pulled through from Excel to Word that deleted every other label, and have saved many more clients from mistakes being published. If something really matters, it’s worth getting a fresh pair of eyes to look over it.


Many people have taken the time during lockdown to write something. Due to the wonders of modern technology, I can receive a piece of writing through email, mark it up electronically, and return it via email to the client. If a client wishes to discuss something with me, we can chat in a Zoom call. This means that there is zero risk of Covid transmission, something of a comfort in these strange times.


Many people aren’t familiar with how to work with a proofreader. I have outlined the process on my website.


To help further, I offer a free proofread of a two page sample of writing. I mark it up carefully (generally using track changes in Word) and return it to the client, who can then see exactly how I note the suggested amendments.


I use the two sample pages to draw up a free, no obligation quote using the word count of the entire piece of writing.

I’m always happy to discuss the writing process with people. I don’t like the hard sell being done on me, so I never ever inflict that on people who get in touch with me. I tailor my services to how the client wants to work with me, for example one PhD student gave me her entire thesis, while another asked if she could send it to me chapter by chapter as she was writing them. My aim is always to make someone’s writing the best it can be.

The Consult Centre Morecambe social media Well Read Proofreading Services
Getting it right matters

Postscript


May I end my piece with a big ‘Thank You!’ to The Consult Centre for their excellent social media training. I now have my brand ‘out there’ on several platforms (and I always check my posts, recheck them, and, ahem, check them a third time before I’m happy to put them up!)


Rachel Gristwood

Well Read Proofreading Services

T: 07950 782734

E: rachel.gristwood@gmail.com

Member of the Chartered Institute of Editing and Proofreading


 
 
 
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