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Business Manager on Facebook- do i need it ?

Why should you use Facebook Business Manager?

1. You can manage everything from one centralised dashboard

Using Facebook’s Business Manager, you will now be able to access and organise your pages, ads and people all in the one place. This will help to streamline your workflow and ensure that there is no more switching back and forth between accounts – such a massive time saver!

2. You will have better control 

From the home page, you will have the ability to assign pages and ad accounts to people, as well as the ability to grant each individual user different access levels based on their requirements. This is a great tool if you would like to provide Facebook access to those working for your business, but still want to limit it for security reasons. Furthermore, each user will have their own login so you don’t have to worry about sharing one set of login details, nor the security issues that come with that!

Some of the roles you can assign people include:

  • Page Admin: Can manage all aspect of the Page including posting and sending messages as the Page, creating ads, viewing insights, and assigning Page roles.

  • Page Editor: Can edit the Page, post and send messages as the Page, create ads, and view insights.

  • Page Moderator: Can respond/delete comments on the Page, send messages as the Page, create ads, and view insights.

  • Page Advertiser: Can create ads for the Page and view insights.

  • Page Analyst: Can view insights.

In addition, if someone were to stop working for you – you can simply remove their access with one click rather than going through the loops of disabling it from each page and ad account.

3.You can easily separate work from your personal life

Gone are the days where you might accidently mix-up you personal account with your page admin account – eeek! With Facebook’s Business Manager, you can easily distinguish your business account and personal account by the grey bar at the top of the page that indicates the account you are on – see image below.

Also, you no longer have to add clients/employees as a friend on Facebook in order to give them access to control the Facebook Business page. Nor do you have to receive business page emails to your personal email – they can be linked to your work email. This means that you are able to keep your personal and work life completely separate.

Credit @Social Concepts

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