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MailChimp FAQ's.

Frequently Asked Questions

What is MailChimp

To add a new question go to app settings and press "Manage Questions" button.Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties. Our approach to marketing focuses on healthy contact management practices, beautifully designed campaigns, and powerful data analysis. We're here to help you become an expert marketer. Ready to get started?

Things to know

Mailchimp is a web-based application that works in most web browsers, which means you don't need to download or install any software on your computer. To be sure Mailchimp works properly in your browser, you should enable cookies, pop-ups, and JavaScript.

Set up your account

When you sign up for a Mailchimp account, you'll enter your name and email address, and we'll send you an activation email. When you receive the activation email, click the link to activate your account. The next time you log in to our website, we'll walk you through the rest of the setup steps. You'll input profile details, such as your website and physical address, and connect your social media accounts. If you sell products online, you'll have the option to connect your store to Mailchimp.

Set up your audience

The foundation of great marketing is a clean, up-to-date record of your contacts, also known as your audience. When you create a Mailchimp account, we'll use your setup details to automatically generate your audience for you. You can edit the default information for your audience if you need to, or immediately start adding contacts. Mailchimp was designed so you should only need one audience. We have a number of helpful audience management tools so you can organize and separate contacts. If you do decide to create another audience, keep in mind that data isn't shared across audiences, and contacts who are in more than one audience will count separately toward your subscriber limit.

Customize your signup form

If you don't have any contacts yet, don't worry! We'll automatically generate a signup form for your audience, which you can post on your website or Facebook page, so you can start collecting contacts right away. Plus, we give you lots of options to customize the design of your signup form, so it'll fit your brand. To access customize your signup form, follow these steps. Navigate to the Audience tab. If you have more than one audience, click the Current audience drop-down and choose the one you want to work with. Click the Manage Audience drop-down and choose Signup forms. Select Form builder. Click the Forms and response emails drop-down menu, and choose which form you want to edit. Click the Design it tab. Click through the Page, Body, Forms, or Referral tabs to review the customization options. Use the fields and drop-down menus to make any changes you want to the styles, colors, and fields. We'll save your changes automatically. When you're done, click Save & Close.

Create a campaign

Next, you'll craft your first campaign. A campaign is a message that you share through email, ads, or other channels. In Mailchimp, most users start with a regular email campaign. To get started on a regular email campaign, follow these steps. Click the Create drop-down and choose Email. Enter a campaign name and click Begin. For detailed instructions on how to continue, check out Create a Regular Email Campaign. Designing a campaign in Mailchimp can be fun, but also complex, because we offer a lot of customization options. Take some time to get used to the controls and always plan your campaigns before you start designing them. You'll be an expert before you know it.


Automated campaigns, also known as drip campaigns or autoresponders, send targeted emails or other messages when triggered by a specific event, date, or subscriber activity. Mailchimp's automation tools can help busy marketers send consistent communication to nurture contact engagement


You can buy ads through Mailchimp, with no additional fees from us. Take advantage of Google or Facebook's huge audience to reach your best customers, similar people, and people who like your products but don't subscribe to your email.