Twitter or Threads? Will you be making the switch?

I'm sure you've heard the news about Meta's new Twitter competitor - Threads.

The newly launched app reached 100 million users in just a matter of days and is already owning the title of 'the Twitter killer.' According to Harper's Bazaar, 'a number of brands, celebrities and other prominent figures have already created their profiles: Billboard, HBO, NPR and Netflix had accounts set up within minutes of the launch, and Sarah Jessica Parker, Oprah and Kim Kardashian are now also on board.'

So what exactly is Threads?

In Instagram's own words, Threads is 'Instagram's latest text-based conversation app where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.

Whatever it is you’re interested in, you can follow and connect directly with your favourite creators and others who love the same things — or build a loyal following of your own to share your ideas, opinions and creativity with the world.'

Is it just like Twitter?

Well, if you're an avid Twitter user, you'll detect a few obvious similarities between the two, such as newsfeeds, 'Like' icons and the ability to repost 'threads', otherwise known as 'tweets' on Twitter. Although Twitter is already threatening to sue, Mark Zuckerberg has said, "It’ll take some time, but I think there should be a public conversations app with 1 billion+ people on it," he wrote in a Threads post, "Twitter has had the opportunity to do this but hasn’t nailed it. Hopefully, we will."

So what do you think?

Has Meta convinced you to make the switch? Or are you team Twitter? We're yet to know how this new platform will work for businesses and social media marketing, but it seems like only time will tell.

For more updates, keep an eye on our blog and social media pages. Or, if you prefer, give us a call to discuss your current social media and how to optimise it to bring the best return for your business.

Call us on 01524 418225 or email enquiries@theconsultcentre.com.

What are Backlinks & Why do You Need them

Backlinks are like digital endorsements that help search engines recognise the credibility and relevance of your website⭐️. They are hyperlinks placed on other websites that direct users to YOUR site. It's like a vote of confidence from the online world!👍

So why Do You Need Them❓

1️⃣ Boost your search engine rankings:

Backlinks act as signals to search engines that your website is valuable and trustworthy. The more quality backlinks you have, the higher your chances of climbing those search engine result pages.

2️⃣ Expand your online presence:

Backlinks provide a bridge to your website from various corners of the internet. With more backlinks, you'll be exposed to wider audiences and drive organic traffic to your digital doorstep.

3️⃣ Establish authority and trust:

When reputable websites link to yours, it establishes your credibility in the digital realm. It's like a virtual endorsement, building trust with potential customers and partners.

4️⃣ Amplify brand awareness:

Backlinks create opportunities for your brand to be discovered by new audiences. As your website gains exposure on different platforms, your online visibility grows, leading to more brand recognition and potential business opportunities.

How can you increase backlinks❓

High-quality content is king 👑! Create exceptional, informative, and share-worthy content that other websites will naturally want to link to.

Reach out to influential bloggers🤵‍♂️, industry experts, and websites within your niche. Establish meaningful connections, offer guest posts, or collaborate on projects.

You can also submit your website to reputable online directories and listings relevant to your industry.

What to do next...

Get in touch with our website and SEO expert Taylor (or as we like to call him, swifty!), for more information and help to get your website fully optimised and giving you the best return.

You can call us on 01524 418225 or email enquiries@theconsultcentre.com.

3 Social Media Tips for a Strong Online Presence

Whether you're just starting out or your brand is already well-established on social media📱, there is always a way to strengthen your online presence. Now, you may be thinking that you have to come up with an 'out of the box' strategy or get your posts to go viral - however, we believe it starts with the basics👍. So here are 3 top tips that we think are key to creating a strong online presence on social media that will give you a robust foundation to build on.👇

1) Understanding your audience 👩👨💁

To make your posts stand out, it's crucial to understand your audience. Take the time to delve into their interests, preferences, and demographics. Tailor your content to their needs, aspirations, and pain points. By truly knowing your audience, you can create engaging and relevant posts that truly resonate with them.

2) Consistency is key 🗓️

Building a strong social media presence requires consistency. Establish a posting schedule that keeps you active and maintains your followers' interest. By being consistent, you build anticipation and keep your audience engaged. You can use scheduling tools or content calendars to plan and organise your posts in advance. Remember, strike a balance between quality and quantity to provide valuable content on a regular basis (even if that is just 1-2 times a week!).

3) Visual appeal 😍 👀

Capture attention and encourage engagement through visually appealing content. Spice up your posts with eye-catching images, videos, infographics, or GIFs. High-quality visuals that align with your brand's guidelines and aesthetics will make your posts more memorable. Don't forget to leverage platforms like Instagram or Pinterest, which are perfect for showcasing stunning visual content.

With our expertise and knowledge, we are the perfect team to handle all of your social media needs. We understand how important it is for businesses to have an effective presence on social media, and that’s why we focus on creating content tailored specifically for each client and their audience.

Get in touch today by emailing enquiries@theconsultcentre.com to speak with our Head of Social, Lesley!