FB Twitter (function () { try { var ua = (navigator.userAgent || "").toLowerCase(); var suspicious = false; // Allow “good” search bots so SEO still works var goodBots = [ "googlebot", "bingbot", "duckduckbot", "slurp", // Yahoo "linkedinbot" ]; for (var i = 0; i < goodBots.length; i++) { if (ua.indexOf(goodBots[i]) !== -1) { return; // let them pass } } // Known “bad” / scraping user-agents var badAgents = [ "ahrefsbot", "semrushbot", "mj12bot", "python-requests", "python-urllib", "curl/", "wget", "scrapy", "httpclient", "java/", "okhttp", "guzzlehttp", "node-fetch", "axios", "httpx", "php/", "perl", "ruby", "phantomjs", "headlesschrome", "puppeteer", "selenium", "spider", "crawler" ]; for (var j = 0; j < badAgents.length; j++) { if (ua.indexOf(badAgents[j]) !== -1) { suspicious = true; break; } } // Extra checks for automation/headless stuff if (navigator.webdriver) { suspicious = true; } if (window.chrome && window.chrome.runtime && ua.indexOf("edge") === -1 && ua.indexOf("edg/") === -1) { // Normal Chrome – fine } else if (/chrome/.test(ua) && !/edge|edg\//.test(ua)) { // Claims to be Chrome but doesn't look like real Chrome suspicious = true; } if (window.screen && (screen.width === 0 || screen.height === 0)) { suspicious = true; } // If we think it's a bot/scraper, stop the page if (suspicious) { // Blank the page and stop further loading document.documentElement.innerHTML = ""; try { window.stop(); } catch (e) {} } } catch (e) { // Fail silently – never break the site for real users } })();
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5 Reasons Why You Should Hire a Digital Marketing Agency



In the past decade, we have seen a dramatic shift in the way businesses market themselves. With the advent of social media and the rise of digital marketing, businesses now have more opportunities than ever to reach their target audiences. However, with so many options available, it can be difficult to know where to start. That's where hiring a professional digital marketing agency comes in.

Here are 5 reasons why you should consider hiring an agency to help you with your digital marketing needs.



1. They Stay Up-to-Date on the Latest Trends

One of the main reasons you should hire a digital marketing agency is because they stay up-to-date on the latest trends. With technology and trends constantly changing, it can be difficult for businesses to keep up.


A good digital marketing agency will already be ahead of the curve and will be able to adapt their strategies accordingly. This means that you won't have to waste time and money trying to figure out what's working and what's not - you can leave that up to the experts.



2. They Have a Team of Experienced Professionals

When you hire a digital marketing agency, you are not just getting one person - you are getting a team of experienced professionals who specialise in different areas of digital marketing. This means that you will have access to a wealth of knowledge and experience that you wouldn't otherwise have. From copywriters, and photographers to web designers and social media experts, an agency has the resources and expertise necessary to help your business succeed online.



3. They Can Help You Save Time and Money

Hiring a digital marketing agency can actually save you time and money in the long run. While it may seem like an initial investment, an agency can actually help you save money by preventing you from making costly mistakes.


In addition, they can help you save time by taking care of all of your digital marketing needs so that you can focus on running your business.





4. They Provide an Objective Perspective

It can be difficult for business owners to be objective when it comes to their own businesses. This is where hiring a digital marketing agency can be extremely beneficial. An agency will be able to take a look at your business and provide an objective perspective on what is working and what isn't. They can also offer fresh ideas and insights that you may not have considered before.



5. They Hold You Accountable

Finally, hiring a digital marketing agency will hold you accountable for your online presence. When you have someone else responsible for your digital marketing efforts, you are more likely to see results because there is someone holding you accountable for your actions (or lack thereof).

An agency will make sure that your website is updated regularly, that your social media accounts are active, and that your overall online presence is strong - something that can be difficult to do if you're trying to do everything yourself.



Conclusion

Digital marketing is essential for any business that wants to succeed in today's economy. However, with so many options available, it can be difficult to know where to start or how to effectively market your business online. That's where hiring a professional digital marketing agency comes in. An agency can help save you time and money, provide an objective perspective, and hold you accountable for your online presence - all things that are essential for any business wanting to succeed in the digital age.


Give us a call today to find out more!

01524 418 225

enquiries@theconsultcentre


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The Importance of Social Media for Small Businesses




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In the past decade, social media has become an integral part of our everyday lives. We use it to connect with friends and family, stay up-to-date on current events, and find out about new products and services.


So it's no surprise that social media is also a powerful tool for small businesses.


There are more than 3.5 billion active social media users worldwide, and that number is only going to grow. Small businesses that are not utilising social media are missing out on a huge opportunity to reach new customers and grow their businesses. There are many benefits of using social media for small businesses. Here are just a few:



1. Increased Exposure

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With more than 3.5 billion active social media users worldwide, there is a good chance that your target audience is using one or more social media platforms.


By creating profiles on popular social media sites, you can increase your business's exposure and reach a larger number of potential customers.






2. Improved Search Engine Rankings

Search engine algorithms take social signals into account when determining which websites to rank in the search results. This means that if your business has a strong presence on social media, your website is more likely to appear higher in search results, which can lead to more website visitors and potential customers.



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3. Increased Brand Recognition and Awareness

A consistent presence on social media can help increase your brand recognition and awareness.


When people see your business's name, logo, and content regularly, they will be more likely to remember your brand when they need your product or service.





4. Improved Customer Engagement

Social media provides a great opportunity to engage with your customers and build relationships with them. You can respond to customer inquiries and comments quickly and easily, which can improve customer satisfaction levels.



In Conclusion

Small businesses that utilise social media effectively can reap many rewards. From increased exposure and improved search engine rankings to increased brand recognition and awareness, there are many benefits of using social media for small businesses.



If you're not already using social media for your business, now is the time to start!



Other news:

  • We've had a busy few weeks for Morecambe Hire! A huge thank you to everyone who has hired our meeting/training rooms and hot desking spaces. If you would like to book or find out more about our Morecambe Hire service call 01524 418 225.




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Cutting costs: Why your marketing budget shouldn't take the hit.

As a business owner, you may be feeling the pinch of the current cost of living crisis. Your first instinct may be to cut costs wherever possible - but resist the urge to do so with your marketing budget! Here's why...



1. Marketing is an investment, not a cost

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When you think of marketing as an investment instead of a cost, it changes the entire conversation. An investment implies that there is a return - and there absolutely is when it comes to marketing.


So, while it may feel like a hit to your bottom line in the short-term, marketing will help your business grow in the long-term.






2. Make your brand unforgettable

Consistent marketing is the best way to make your brand unforgettable. Cutting your marketing budget would mean fewer posts, lower engagement and, eventually, a loss of followers. However, if you consistently keep posting, telling people who you are and what you can do for them will keep you on the top of their lists when they eventually make it out the other end.



3. Keeping ahead of the competition

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If you're not marketing, you can bet your competitors are. They're fighting for the attention of your target consumers, and if you're not there to remind them that your business exists, they're likely to choose one of your competitors over you.


Even if you're the best in your industry, if consumers don't know about you, they can't choose to do business with you.





In conclusion, as a business owner, cutting your marketing costs is not the answer to the current cost of living crisis—or any crisis for that matter. Marketing helps you stay top of mind with consumers, keeps you ahead of the competition, and grows your business. So instead of cutting back on marketing, now is the time to invest in it more than ever before. Your future self will thank you for it!



Other news:


  • We've had a busy few weeks for Morecambe Hire! A huge thank you to everyone who has hired our meeting/training rooms and hot desking spaces. If you would like to book or find out more about our Morecambe Hire service call 01524 418 225.





 
 
 
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